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The Indefinite Article.

Friday, December 16, 2005

Name or Marketing Slogan?

I would rather that pieces of legislation had neutered borg-like names, like Act 1234B, rather than names such as "Patriot Act" or "Healthy Forests Restoration Act" or "Clean Air Act". Most names assigned to legislation are pretty good labels, in that they seek to describe the purpose of the legislation. But some names are clearly devised primarily as marketing slogans. The name, "Patriot Act", for example, was clearly chosen for its marketing value. It feels creepy to have legislation marketed to me.


  • Excellent point, Pablo!! It is very scary. They make it sound SO darn likeable -- only a commie would dare to refute something with a name like the Patriot Act.

    (btw, how ARE you?? Where are you living these days? What else is new?)

    By Blogger Amber Freda's, at 4:47 PM  

  • estate tax was changed to death tax some time ago to make it easier to repeal, i believe.

    By Blogger Killy, at 8:07 PM  

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