"shameless and unacceptable"

"'This is an opportunity for the president to speak directly to the people in Arab nations and let them know that the images that we all have seen are shameless and unacceptable,' McClellan said."

On the radio this morning, even the BBC was repeating the phrase "shameless and unacceptable." I wonder if this is going to be repeated enough to become a common phrase like, "now more than ever." I think maybe this is something straight from the presidential mouth because it has an oddly torqued linguistic logic: how can images be "shameless and unacceptable?" The pictures themselves simply exist; they depict actions that are unacceptable; but if the images are shameless and unacceptable, then you are denouncing the pictures, not the actions.