I'd call it the little truck that could, except that it works great so it does. The announcement is one of those rare moments when all-caps works in a marketing piece: ~stevenf: Transmit 3.5 is out
[T]here's never been a better time to upgrade with our low, low upgrade price of $17.95. That's, like, barely the price of one of those fancy pizzas with, like, artichoke hearts and crap on it. TRANSMIT IS BETTER THAN ARTICHOKE HEARTS, HANDS DOWN.