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The Indefinite Article.

Tuesday, April 26, 2005

Monitoring The Blogs

More and more non-profit and corporate organizations are realizing that they ignore the blogosphere at their own peril. If not closely monitored, blogs can surprise an organization with a storm gathering around their issue or brand. At the same time, blogs provide an opportunity to reach so-called "influentials"—those members of society responsible for influencing mass opinion within their personal and professional circles.

Issue Dynamics is media relations type company. Check out their sweet Blogger Relations services. My favorite is the Blog Monitoring bullet point that offers to help organizations "track and respond to blog postings before they grow and 'jump' to traditional media sources".


  • It is kind of funny that you post this, Paul, because the head boss at my office recently sent out an email referencing incorrect information on blogs. I was a bit shocked to see the word blog in an office email. I started to reply but didn't finish. Here is a snippet:

    1. We should set the record straight with any entity that has information that is incorrect or casts the chapter in anything but a favorable light. Papers, blogs, and people who talk constantly are all examples of people who influence how other people perceive the tour. We should do our best to identify them, monitor them, make sure they have the correct information and are inclined to cast the chapter and tour in the best possible light.

    Here's an interesting take on the "Long Tail" effect, which is at play in the rise of blogs.

    By Blogger Adolph, at 8:28 PM  

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